#MUSIC: Richie Music Empire Premieres Madi Kid [Qing Madi’s] “My Way,” Visual, This Signals a New Era for Her Catalog

Richie Music Empire Premieres Madi Kid [Qing Madi’s] “My Way,” Visual, This Signals a New Era for Her Catalog

The latest visual offering from Richie Music Empire has continued to stir conversations across the Nigerian music industry following the official premiere of the music video for “My Way,” one of the standout records originally released under the Madi Kid brand, now known professionally as Qing Madi.

The official music video, which premiered on Wednesday, May 13, 2026, marks another strategic move by the label as it fulfills its earlier commitment to release all unreleased and pending projects recorded during Qing Madi’s time with the label under the Madi Kid identity. The song features Don Richie, the Chief Executive Officer of Richie Music Empire, while acclaimed producer Rhaffy handled the production.

“My Way” arrives amid lingering industry controversy surrounding Qing Madi’s unannounced departure from Richie Music Empire, a development that sparked widespread speculation within entertainment circles. Following her exit, the singer briefly aligned with Jtown Records before reports later surfaced confirming her separation from the label as well, leaving fans closely monitoring the next phase of her career.

Despite the circumstances surrounding her exit, Richie Music Empire appears determined to preserve and maximize the value of the artist’s earlier catalogue. Industry observers have described the release strategy as both commercially calculated and emotionally symbolic, considering the growing public interest in Qing Madi’s artistic journey and label history.

The “My Way” music video presents a polished blend of Afro-fusion aesthetics, emotionally driven storytelling, and contemporary Nigerian visual culture, further reinforcing the chemistry between Qing Madi and Don Richie on the record. Since its premiere, the project has generated increasing engagement across streaming and social media platforms, with supporters praising both the visual direction and the song’s melodic composition.

Sources close to the label maintain that additional records and visuals created during Qing Madi’s tenure as Madi Kid are still scheduled for release in the coming months, in line with Richie Music Empire’s earlier public assurances. The label has consistently maintained that all projects legally recorded and produced during her contractual period remain part of its active catalogue.

As conversations continue around artist-label relationships within the Nigerian entertainment industry, the release of “My Way” further highlights the complexities surrounding ownership, branding, and continuity in modern African music business structures.

For many fans, however, the focus remains on the music itself — and with “My Way,” Richie Music Empire may have delivered one of the most talked-about post-departure releases currently shaping the Afrobeats conversation.